Training home Courses at a glance Training by month Training calendar Basket (0 items) Personal Data and Privacy Issues of Marketing Date: 19/09/2012 Time: 08:45 to 16:30 Training hours: 5 ¾ hours Location: Osborne Clarke LLP, One London Wall, EC2Y 5EB Enhanced member price: £295.00 (excl. VAT) Non-member price: £395.00 (excl. VAT) (join now to save up to £100 on this course) Course programme: Download Directions: Map Add to Microsoft Outlook ATTEND Digital technology advances have opened up possibilities for customer and prospect data capture, tracking and targeting that were unthinkable even 5 years ago. But with these advances have come increased public suspicion, greater challenges to winning and retaining customer trust and heightened exposure to data privacy law enforcement action. What’s more, recently published proposals for EU data protection law reforms threaten even more challenges and risks. This seminar offers practical solutions, taking delegates through the key stages of the marketing process where understanding data security and privacy issues and pitfalls, including new “cookie laws,” is vital to maintaining customer confidence and avoiding the unwelcome attention of the regulators.